Social media manager and bilingual content creator working across Egypt and the Gulf — running content calendars, scripting, shooting and editing short-form video, writing EN/AR captions in each brand's voice, and turning performance reports into next-month tests.
What I do
Scripted, filmed and edited reels and carousels, built for Instagram.
Monthly planning and rollout across several accounts.
Written in each brand's voice.
Briefing designers and editors.
Media buying tests, ROAS/CPA, monthly reads on what worked.
On the ground, live.
About
Research first — grounded in the client, the audience and the message, balancing creativity with clarity and purpose.
I'm drawn to collaboration and to learning as I go. Every project is a chance to pick something up, then connect with people through storytelling.
Across real estate, home appliances, wellness, recruitment and tech, the throughline stays the same: plan the calendar, write the hook in the language the audience actually speaks, direct the edit, ship the story, and read the numbers afterward.
Next, I want to bring that process to founder-led personal brands and public figures.
Experience
Selected work
Gym facility, Cairo
Filmed, edited and scripted — engaging copy, promotional scripts, captions and event coverage.
Toronto-based IT recruitment firm
Monthly content calendars for an IT audience, promotional reels for media buying, and educational content for lead generation. Monthly reporting and ongoing content strategy.
Real estate — "Sea of Possibilities" grid to promote new offers
Concept and monthly calendar, EN hooks and captions, reels and carousels.
Monthly Arabic promo calendars across FB/IG — VitaFresh, Smart Sensor Control
AR hooks and captions, offer framing, tiles and carousels, event coverage.
Arabic product-intro grid, plus bilingual website copy
AR editorial calendar, product messaging, site and social copy, client relations.
Documentary series website — Mad Dog Productions
Wrote the website copy for a documentary series on American football's global growth — the concept, the process, the episodes and the partner pitch — positioning it as a global sports property at its earliest stage for sponsors and partners.
Website launch — copywriting
Managed the content workstream for the site launch — About, Services/Solutions, case studies, CTAs and UX microcopy — with light SEO. Result: a consistent voice and sharper value propositions across every page.
Site copy & social content
Owned the copywriting and structure — story arc, value proposition, services snapshot, CTAs and light SEO — while supporting isdigital's clients with EN/AR social content and short-form scripts and reels.
Infotek blog
Written blog piece for the Infotek content workstream.
Infotek blog
Written blog piece for the Infotek content workstream.
Written for AWS / HexaPrime
Piece on how small businesses are adopting AI tools to grow.
LinkedIn Pulse
Piece on CREST accreditation in cybersecurity and penetration testing.
Addressing the elephant in the room